How to use Product Photography and Retouching to achieve that premium look for your website?

Product Photo Retouching Product Photo Retouching

Photographers have to overcome a number of challenges in their line of work, especially when photographing products that are highly-reflective like metals, gems, and glass. However, a photographer who understands how best to shape and also control light, eliminate reflections and other distractions will find it easy to capture great shots in this scenario. There is a type of product photography that is having a growing demand: the clean and straightforward packshot. This is the type of a shot taken on a white background with even lighting and soft shadows. Clients prefer this type of photography due to the ease of use on their printed material and web shops.

It is important to note that everything you do in the photography and retouching field always starts with an idea. However, in order to achieve your vision, you ought to learn how to control, shape and modify the amount of light that will illuminate your subject. A Product Photo Retouching Specialist ought to understand the fundamentals of light and the way it interacts with various different surfaces. Here we focus on how to prepare for product photography and how photo retouching services can take your studio images to a higher level.

Using Hard Light and Soft Light

Most photographers understand the basics of the qualities of light like its diffusion and hardness. However, in order to become an expert in the field of product photography and retouching, you should not only know these basics but also know the reasons and when best to use each of type of this light. Soft light presents a favorable solution in various situations like fashion, portraits, beauty, products and architecture. Soft light is usually a diffused and flattering light that illuminates your subject in an even manner thereby eradicating the creation of harsh shadows. It is important to understand that the closer you set your light source to the subject the softer your light will become. Increasing this distance can create a harsh illumination. The larger your light source is your subject, then the softer it becomes and the other way round.

Hard light, on the other hand, presents a great solution for a number of occasions, but some photographers consider this type of light as hard to master. This is for the reason that it can create harsh shadows that come with edges that are more noticeable, exaggerate the subject’s surface texture and is clearly visible in reflective surfaces. Even though you are not comfortable using the hard light, you should know how to use this light to highlight a certain area of your image or create some more contrast. The art of illuminating products is similar to the way it is used in fashion and beauty: light shows something while shadows help in hiding something. Products are mostly illuminated using both these types of light and it is important to understand the pros and cons of both to enable you to use them well together.

Read – How Image Retouching Benefits an E-Commerce Portal?


In product photography, most photographers prefer well-illuminated reflections and highlights. They also prefer that the person doing the product photo retouching to maintain and improve these reflections and highlights during the post-processing phase. A photographer who knows how to create some pleasing reflections in their work will only need minimal polishing on the final images. The reflections ought to be well elongated in an image in order to give it a more natural look. The person doing the polishing ought to know the subject’s shape well and how its surface interacts with light.

In order to get the best commercial product shots, you should follow a simple rule: KISS (Keep It Simple Stupid). In order to illuminate your commercial product shots well, you only need the sunlight and a small number of reflectors. You should be careful with your lighting setup as a complex one can ruin your product shots by introducing unwanted highlights, distracting shadows and overexposure regions. The secret is to start with a single light source and reflectors and add more if the first light does not create your desired result.

Reflections are not a must-have in an image, but they are important to include when you are shooting objects that have reflective surfaces. If you offer photo retouching services, then it is possible to get a brief to remove the distracting reflections that were inevitable during the actual shoot. These could be the reflections caused by lighting that was very necessary for illuminating the subject.

Product Photo Retouching

At times the main work has to be done in post as you cannot get all things in the exact right way in-camera. For instance, you can be involved in combining different frames in order to come up with the final image. However, you must understand the exact way that these separate frames ought to be combined together to come up with a great result in the end. It is important to remember during the product photo retouching phase the importance of maintaining the accurate shape, color as well as texture. The person offering you with photo retouching services should keep the texture truthful and rich. The retouching should be done without any blur and additional corrections should be avoided if they will change the original image drastically.

After some time, you will have learned how to use all the right tools used to deliver photo retouching services like fixing patterns, removing scratches or dust from glass surfaces, drawing reflections or recoloring clothes from one color to another. The same tools used to deliver better product photo retouching are just the same ones used in the fashion and beauty industry. It is only the skill levels that differ since there is no real magic to it.

Read AlsoHow to Choose Best Photo Retouching Company for Your Business?

Final Words

Finally, it is important to remember that every detail matters in photography. Every day you will find different products and get to spot different shapes or textures, and this will require knowing the best type of lighting to use. It is not always easy to know which type of light to use but working hard on honing your skills will place you at a better place to get everything right. The secret to the best product photography and Photo Retouching Services lies in understanding the basics. These basics include studio lighting, light behavior, software etc and how they are applied in advanced scenarios.

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